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Customer Feedback Framework
Clicktools approach to building journey-based feedback

Very few companies have done it. Yet, organizations that align the whole company to deliver winning customer experiences lead their markets. They’re the ones whose customers beat the drum of loyalty, earning more business and greater advocacy than their competitors.

This guide will put you on that path. It offers five questions to help you cross the chasm to customer-centricity. But be warned: while the questions may seem simple, answering them may not be. If you take the time and effort to work through them, however, the benefits are multifold and pay dividends.


  • Align the processes of your company to the customer.
  • Establish customer experience measures that matter.
  • Build mechanisms for driving customer-led continuous improvement.

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