Your marketing success requires direct customer feedback.
Here's the reality: Today's marketers need to know how to survey prospects and customers. And they need to know how to do it well.
Surveying was once a "nice to have" for marketing teams, and an annual "How are we doing" survey kept everyone happy - customers and execs alike.
Now, however, customer feedback initiatives are critical to successful marketing plans, and new strategic (perhaps even scientific) approaches must be applied to succeed at key points along the marketing and sales funnel.
Download this survival guide for 8 tactics you and your team can use to make the most of surveys.