Clicktools and TCELab have teamed up to elucidate why three types of loyalty, not one, are needed to understand a customer’s loyalty propensity. First, businesses can keep their current, valuable customers around for a long time. Second, they can attract and acquire new customers. Third, they can expand their relationships with existing customers through up/cross-selling.
Download this paper to learn more about these loyalty types and how to drive:
- Retention: Continue to provide revenue to the bottom line through renewal of service contracts.
- Advocacy: Increase new growth via customer recommendations to their colleagues and friends.
- Purchasing: Expand their relationship with you by opening up their eyes to relevant, additional products/services.