The Role of Sales in Effective Customer Surveys

Without the active support and involvement of sales and account managers, it is difficult to implement effective feedback programs. This paper explains how to work with sales to successfully get a customer feedback initiative off the ground.

Download this paper to learn:

  • Why salespeople matter greatly in your efforts to request and respond to customer feedback.
  • How to get salespeople involved and aware of the value of customer feedback.
  • How to help salespeople perform better by integrating customer feedback in CRM.

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