It takes much more than an annual gesture to keep customers loyal. In this paper, you’ll discover how to shift the mindset to a more comprehensive, ongoing conversation with customers to build lasting relationships.
Download this paper for steps that DO WORK to improve customer experience, such as:
- Mapping out your customer journey and for each key interaction, asking “What matters to the customer?”
- Using the customer journey answers to develop a suite of event-driven surveys.
- Identifying themes across these surveys and using common questions to enable performance tracking.