Why the Annual "Do You Love Us?" Survey Doesn’t Work

It takes much more than an annual gesture to keep customers loyal. In this paper, you’ll discover how to shift the mindset to a more comprehensive, ongoing conversation with customers to build lasting relationships.

Download this paper for steps that DO WORK to improve customer experience, such as:

  • Mapping out your customer journey and for each key interaction, asking “What matters to the customer?”
  • Using the customer journey answers to develop a suite of event-driven surveys.
  • Identifying themes across these surveys and using common questions to enable performance tracking.

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